Supercar Driver & Radical Announce Partnership

Supercar Driver and Radical Announce Partnership

Image of author Jon Roach
Jon Roach

Supercar Driver (previously SCD) was founded with the mantra of giving people a reason to drive, so for 2024, we are tremendously excited to have formed this partnership. The partnership will offer Supercar Driver members a path to live that dream and go racing whatever their age or experience. Radical single-make race series covers not only the UK’s best-known circuits but reaches across the globe with 12 Radical Cup series.

“This partnership with Supercar Driver is about more than reaching a new audience, it's about aligning ourselves with a community that shares our values, our relentless pursuit of petrolhead nirvana. Through exclusive events, test drives, and curated content, we'll be able to showcase what Radical Motorsport is all about.”
Jon Roach, Global Head of Marketing, Radical Motorsport

As road cars become ever faster and the restrictions of the roads ever tighter, it can become increasingly difficult to get our thrills on public roads, and that’s where a motorsport partnership is more relevant than ever, giving a safe environment to push purpose-built cars to their limits and of course exercise our competitive side by tickling the racing itch so many of us have had.

“It was important to us to align with the right entry-level motorsport brand, some Supercar Driver members have already committed to the 2024 season, and with this championship taking them to some of the finest tracks globally, the decision to collaborate was a clear and logical one. This partnership provides our members with yet another compelling reason to drive with a brand that inherently shares our fundamental values.”
Lauren Robinson, Partnerships Manager, Supercar Driver

Since 1997, Radical has been producing some of the most thrilling and capable track weapons on the planet, as well as excitable and accessible ways for people like you and I to make the dream of racing a reality through their race championships. Seeing significant growth in recent years with 14 championships, 30 dealers and nearly 3000 cars sold across 20 countries. In 2024 there will be more focus on continuing to grow the UK grids. The Hagerty Radical Cup UK championship will be supporting the BTCC with rounds at Donington Park, Snetterton and Oulton Park being televised on ITV, as well as an overseas round at Circuit Paul Ricard combined with Radical Cup France. Plus if you want your racing journey to take you further afield, the Radical World Finals will take you to exotic tracks such as Las Vegas in 2022 and Portimao in 2023.

On 1st March at Donington Park, Supercar Driver's very own Jonty will be joining Supercar Driver members on the grid for 2024 and taking the SR3 for a test drive for himself. To launch the partnership, Radical are opening their Donington Park showroom doors to welcome members to visit and meet drivers on the grid this year at their very first track event of the year.