Radical Launches “Approved Customer Team” Programme in the UK

At its core, the programme sets a professional benchmark for Radical teams, ensuring cars are prepared and run to factory standards by technicians with certified Radical training. In return, teams gain access to a wide range of benefits, from preferential technical support and marketing materials to financial incentives on new and used car sales.

Raising Standards, Strengthening the Network

To qualify, teams must meet minimum professional standards, including:

• Operating as a registered company with a dedicated workshop.

• Employing factory-certified Radical technicians.

• Providing adequate engineering and driver coaching support to customers.

• Presenting a professional image at the track through facilities, staff and equipment.

• Actively running cars in Radical Cup & Club Challenge UK events.

Teams that achieve this status are granted the right to display the official Radical Approved Customer Team logo, underlining their quality and alignment with the Radical brand.

Tangible Benefits for Teams

The programme is built to deliver real value back to the teams. Key benefits include:

• Exclusive commercial rewards – commission on new car sales and referral bonuses on both new and factory-owned used Radical cars.

• Financial flexibility – incentives are credited via Radical Parts Credit, helping teams reduce operational costs.

• Preferential access – to factory demo cars, plus the ability to tailor Radical trial days for prospective customers.

• Technical support – enhanced access to Radical’s technical portal, training, and factory-backed knowledge base.

• Marketing exposure – access to free promotional materials.

Together, these benefits not only strengthen a team’s ability to serve their customers, but also position them as trusted ambassadors of the Radical brand.

By working hand-in-hand with professional customer teams, Radical Motorsport is creating a sustainable pathway for growth. The Approved Customer Team programme ensures that new and existing Radical drivers benefit from the highest standards of technical preparation, while giving teams the commercial tools and recognition they deserve.

“This programme is about reinforcing the partnership between Radical and the professional teams that represent us on track,” said a James Scott, Head of Global Technical Support & Aftersales. “We know that teams are at the heart of introducing drivers to the Radical experience, and we’re committed to supporting them with the resources, incentives and recognition they need to thrive.”