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Primal Racing will operate Radical Palm Beach, a full-time Radical Dealer at P1 Motor Club’s R&D Park with an expansive 40,000 sf showroom featuring the latest Radical racecar models, full service and parts center, and storage for customer racecars. P1 Motor Club is delighted to welcome the world’s largest Radical dealership.
Primal Racing to build world’s largest Radical racecar dealership at Florida's P1 Motor Club
P1 Motor Club, The World’s Pinnacle Motorsports Community™ located 45 minutes north of Palm Beach in Florida, USA, and Primal Racing, the premier Radical Motorsport racecar dealer and racing school, are thrilled to announce a groundbreaking partnership to deliver unparalleled Radical-driven motorsport experiences, and become the 34th Official Radical Dealer worldwide.
“We couldn’t be more excited to be partnering with Primal Racing. This partnership will offer truly unique motorsports experiences for our members and guests, while elevating the Radical brand in the U.S. market. I’ve personally owned several Radical racecars and appreciate their battle-tested history of safety and excitement. Plus, they’re so easy and fast that average drivers like me look like rockstars.”
Primal Racing will offer P1 Motor Club members and guests opportunities to experience Radical racecars on both of P1 Motor Club’s expansive circuits - the private 4.5-mile P1 Circuit and 3.2-mile Treasure Coast Circuit - as individual day rentals, in P1’s members-only racing series, and in other races nationwide. Primal Racing will provide onsite service, maintenance, and technical support in its state-of-the-art shop at the R&D Park.
Primal Racing are already a well established Radical Dealer operating Radical Georgia out of Atlanta Motorsports Park, awarded 2022 Radical Dealer of the Year and responsible for a successful SCCA accredited racing school using a fleet of Radical SR1.
“The Team at Primal Racing are thrilled to announce our partnership with P1 Motor Club, bringing the exhilarating experience of Radical race cars to their members. Coupled with our world-class sales, service, and driver education programs, this collaboration will set a new standard in motorsports. The Radical platform stands unmatched in its ability to blend exceptional performance with accessibility, making it ideal for drivers of all skill levels. This partnership represents an exciting opportunity to grow alongside P1 from the ground up and we can't wait to get started."”
To celebrate the partnership, Primal Racing has committed to running a P1-branded car in the Radical Cup North America series, piloted by professional driver and P1 Motor Club Founding Partner Aurora Straus. Straus’s Radical SR3 will debut during Round 1 of Radical Cup North America at Sebring International Raceway February 27-March 2, and May 2-4 at Barber Motorsports Park as a support race for IndyCar.
“This partnership is going to be so much FUN for our members! I can’t think of a better place to show members and guests the full capabilities of a Radical than on our 4.5-mile P1 Circuit, which has high-speed esses, quick chicanes practically made for a high-downforce car, and major elevation change over a bridge where the track crosses itself. I am honored to also be representing Primal as a driver and am looking forward to being back in Radical Cup North America, which has gotten incredibly competitive in the last few years. I’ve had strong showings in the series in 2022 and 2023, and am hoping for some repeat performances in 2025!”
P1 is exactly what you’d expect from an exclusive golf club and residential community in Florida, except we replaced the links with over 10 miles of private driving circuits, including a monster 4.5-mile racetrack. The tracks and other driving amenities appeal to automotive enthusiasts, but P1 is a community for the whole family, with an expansive clubhouse, pool, spa, pickleball, tennis, and basketball courts, customizable garages with living space, and residences.
P1’s 650-acre site is located 45 minutes north of Palm Beach and 20 minutes west of the Atlantic Ocean. Travel to P1 is easy, either by air, with Palm Beach International Airport within an hour’s drive, or by car, with easy access from either I-95 or the Florida Turnpike. Private aircraft can land at Treasure Coast International Airport, 15 minutes from P1. P1 is also a short drive to some of Florida’s best golf and entertainment destinations: 15 minutes to PGA courses, 80 minutes to Disney and Universal theme parks, and 50 minutes to Sebring International Raceway.
P1’s R&D Park will provide professional race shops and other automotive businesses commercial space on-site near the 4.5-mile P1 Circuit. Owners and tenants benefit from access to a robust pipeline of customers, after-hours access to P1’s asphalt for test-and-tune runs, proximity to major highways and transportation hubs, and 4-lane access with turn lates at the P1 entrance. P1’s R&D Park space is available for purchase or for lease, and will have modern infrastructure and amenities like high-speed internet, advanced security and fire suppression systems, and ample parking. P1 embraces race teams and related businesses as invaluable partners in their efforts to provide life-changing motorsports experiences for drivers and their families.
Membership is required for full access to P1 Motor Club, to participate in major driving experiences, or to purchase residences or customizable garages. Prior to opening, Charter licenses will be offered for individuals and families. As new assets become available, Charter members will enjoy priority access based on Join Date and above all other members. Membership is by invitation and/or referral only. If you do not know one of the founders or an existing Charter member, you may request an interview and application for consideration by contacting experience@p1motorclub.com.
For more information on P1 Motor Club, visit www.p1motorclub.com.
“This announcement confirms that Radical continues to be the preeminent choice for motorsport country clubs. As already occurs at so many other clubs– from Atlanta to Arizona, Chicago to Tampa and Nevada– I’m excited to see members of P1 Motor Club enjoy the pure experience of driving our GT3 beating Radical SR3 and SR10 models. Having known Ari and Aurora for over a decade, I know how much passion and expertise has gone into P1, which combined with Primal and Radical, will instantly become one of America’s premier motor clubs.”