Launched today in collaboration with UK publishing company, Hothouse Media, the same team behind the multi-award winning Magneto Magazine the new Radical Magazine features over 80-pages of articles and photos from all around the world. Alongside brand and product information the Radical Magazine incorporates both lifestyle and test drive features, including an insight into the Radical factory in Cambridgeshire, brought to life by an illustration by renowned artist, Rod Hunt.
Test drive features include an exclusive first drive of both the SR1 XXR and SR3 XXR on the world-famous Silverstone Circuit, and an interview with pro-driver Alice Powell after she got behind the wheel of the turbocharged SR10 at Donington Circuit.
Looking back into Radical’s history the magazine covers the first 25 years from it’s inception in 1997 through to the opening of the company’s new corporate headquarters at Donington Park Circuit, and picking out some highlights along the way. One story that had to be included in the first issue is the remarkable story of how a Radical SR8 set the Nordschleife lap record, and now in the hands of new owners is sparking new dreams for the next generation.
Jon Roach, Global Head of Marketing at Radical Motorsport said: “This new Radical Magazine is an important channel for us to connect with our customers across the world, and provides our dealer network with a platform to share their own highlights and customer achievements. We know that when our customers buy a Radical they’re buying into an exciting lifestyle experience, and we want to share this excitement with other owners and enthusiasts.”
The Radical Magazine will be published annually and distributed via the Radical dealer network and at Radical Cup paddocks around the world, with a digital version available to download at www.radicalmotorsport.com/magazine.