Radical Cup Scandinavia and MOMO Partner for 2024 Season

Ljungbyhed, Feb 8th 2024 - Radical Cup Scandinavia, Northern Europe’s premier sports cars racing series, is proud to announce its strategic partnership with MOMO, the esteemed Italian motorsport racewear and equipment brand, for the 2024 season. This collaboration signifies the much-anticipated relaunch of MOMO’s racewear division, blending Italian craftsmanship with the thrill of Scandinavian motorsport.

Jon Roach

5 Feb 2024

Reviving a Legacy in Motorsport Racewear: With a rich heritage that dates back to 1964, MOMO has been synonymous with top-tier performance and safety in motorsport. The relaunch of MOMO's racewear department is not just a revival but an evolution, promising to bring innovative and superior quality products to the forefront of racing.

Radical Cup Scandinavia - A Platform for Excellence: Radical Cup Scandinavia has established itself as a pinnacle in sports car racing, offering an unrivaled driving experience at the best racing venues in Scandinavia. The 2024 season, now proudly titled the MOMO Radical Cup Scandinavia, will feature six exhilarating rounds across various prestigious tracks in two countries.

“We are thrilled to embark on this journey with MOMO. Their legacy in motorsport racewear aligns perfectly with our vision for Radical Cup Scandinavia. This partnership is more than a collaboration; it's a fusion of two entities driven by excellence and a passion for racing.”

Filip Svensson, CEO of Radical Sweden

A Partnership Fueling Performance and Innovation: This partnership is a strategic alignment of MOMO’s commitment to excellence in racewear and Radical Cup Scandinavia’s dedication to high-quality racing. It presents an unparalleled opportunity for real-world testing and showcasing of MOMO’s revamped racewear products, ensuring they withstand the rigors of competitive racing.

“MOMO is excited to partner with Radical Cup Scandinavia. This partnership stands as a testament to our ongoing commitment to quality, innovation, and performance. We look forward to seeing our racewear in action, enhancing the racing experience for the drivers and teams.”

Massimo Ciocca, CEO of MOMO

About Radical Cup Scandinavia: Radical Cup Scandinavia, organized by Radical Sweden, is a renowned championship series in Northern Europe, featuring a diverse range of classes and catering to both national and international drivers. Operating from Ljungbyheds Motorbana in Skåne, Radical Sweden offers a comprehensive range of exciting racing cars and services, as an official dealer of the globally renowned brand Radical Motorsport.

About MOMO: Founded in 1964 by Gianpiero Moretti, MOMO has a storied history in motorsport, famed for its high-quality steering wheels and racewear. Based in Milan, Italy, MOMO combines Italian style, innovation, and a commitment to safety and performance. Its products are a result of continuous technological advancements and are trusted by drivers worldwide.

More information… https://radicalmotorsport.com/drive/race/radical-cup-scandinavia