“I was always a fan of motorsport, ever since I can remember,” recalls Alice Powell. “My grandfather took me to an indoor kart track in Grove, Oxfordshire, near Williams, and I loved it. After moving to outdoor karting at eight or nine years old, I’ve never looked back.”
Alice made her name in the Formula Renault BARC Championship, clinching the title in 2010. She says: “My dream was to get to Formula 1, but not coming from a motorsport background I didn’t have much idea what it would cost – we quickly realised that sponsorship was going to be key. I have had some fantastic sponsors throughout my career, but I had to take a five-year break from racing. That was just down to sponsorship, even though I had won the Formula Renault Asia championship in 2014.”
Alice was thrust back into the limelight in 2019, with the launch of the W Series. She finished third that year, and second in 2021, taking the British Grand Prix support-race win. “It was the first time the British fans had been back to Silverstone since COVID, and the atmosphere was incredible,” she remembers.
“Being a British driver, racing at your home GP in front of such an amazing crowd – and to win it – was amazing.”
Alice returned to the W Series for 2022, taking third place in the standings with one win and four podiums. The end of ’22 also saw her back in a Radical for the first time since 2011; on that occasion, she got to sample the SR3.
“I loved the car,” she says. “I raced at Snetterton just as it launched the 300 circuit.”
The SR3 certainly made an impression: “It was almost like driving an oversized go-kart – and the racing was really close, with a big field. The car’s responses and handling were really enjoyable – it’s a shame it took so long for me to have a go in a Radical again.”
That chance came in September 2022. “I’ve known [marketing head] Jon Roach at Radical for ages, through a simulator company that has supported me over the years. He moved to Radical, and we kept in touch,” Alice explains.