.jfif)
Radical Motorsport’s Dealer of the Year awards recognise the highest performing members of their international dealer network, which includes over 30 dealers in more than 20 countries. All Radical Motorsport dealers aim to make the Radical ethos ‘We Make Racers’ a reality, offering sales and turnkey trackside support for the full Radical range, as well as ‘arrive and drive’ programs across track days, tests and race events.
2024 RADICAL DEALER OF THE YEAR AWARDS
DOTY The Americas
Based out of Atlanta Motorsports Park, Primal Racing who operates Radical Georgia has thrived through the success of its racing school. With programs showcasing the power and performance of the Radical SR1, the Primal Racing School is Sports Car Club of America accredited and offers both beginner and advanced programs.
Primal’s goal is to provide their customers a solution for whatever their path in motorsports may be. Whether it’s a brand-new driver moving through our racing schools, someone needing car prep and track side support, or the experienced racer looking to improve their driving skills or upgrade to a faster vehicle.
In 2024 Radical Georgia gave their support to the Racing Prodigy programme, which gives sim racers from all over the world the chance to compete for a prize package that puts them behind the wheel of a Radical SR1.
Radical Northwest (California) is a joint venture between racing veterans Anthony Ward and Cameron Racing’s Steve Cameron. With extensive experience managing successful professional racing programs, both bring a wealth of knowledge as accomplished drivers with championship titles and race victories from the 25 Hours of Thunderhill to the 24 Hours of Daytona.
Anthony, a successful entrepreneur, made his mark in business world before turning to the world of motorsports, which saw Radical Northwest (California) instantly and constantly become one of the world’s top selling Radical dealers, offering owners and drivers with a top-tier experience in sales, service, and racing.
As a team principal, Steve has built championship-winning teams with multiple manufacturers across a number of series including the Radical Cup North America Series which supports INDYCAR, while mentoring numerous drivers along the way including reigning IMSA Weathertech series champion Dane Cameron.
Find out more about Radical Georgia and Radical California.
DOTY Middle East & Asia
Headed up by Martin Hope and based at the FIA-sanctioned Dubai Autodrome circuit, Radical UAE by Gulfsport is one of the longest-standing members of the Radical Motorsport dealer network. Gulfsport has been a focal point in the Gulf’s motorsport community, and in 2005 it established the Gulf Radical Cup, which remains one of the most popular of the official Radical championships world.
Radical owners worldwide are more than welcome to come and race in the Gulf Radical Cup, under Radical’s “Race the World” initiative. Gulfsport have an expert team which will help with shipping your car to the UAE, storing it, offering technical support and then sending it back from the UAE.
In 2024 the team were hosts for the Radical World Finals at the iconic Yas Marina Circuit in Abu Dhabi, a regular venue on the Gulf Radical Cup calendar which proved popular with attracting Radical racers from around the world.
Find out more about Radical UAE.
DOTY Europe
Headed by father-son duo Eddie and Melvin Van Dam, Radical Netherlands joined the Radical network relatively recently in 2023. They also run the Radical Cup Benelux, which is a KNAF certified championship designed as a platform to provide a logical next step for karters aiming to get to the 24 Hours of Le Mans. The Benelux region has a deeply ingrained motorsport culture, with each country contributing significantly to various disciplines. The presence of historic tracks like Spa-Francorchamps, Zandvoort, and Assen makes the region a focal point for major international events.
In 2025 the Radical Netherlands team will be welcoming drivers from the Radical Cup UK and Radical Cup Scandinavia as the countries come together to race at Zandvoort in July.
Find out more about Radical Netherlands.
Dealer Marketing Award
Radical Korea (by GRIT Motortainment) has been named the winner of the first-ever Radical Dealer Marketing Award, recognizing their outstanding marketing efforts throughout 2024. The team’s commitment to revitalizing the Radical brand in Korea, growing customer engagement, and expanding the reach of Radical Motorsport has set a new benchmark for dealer marketing excellence.
Key highlights of their success include the revival of the Radical Cup Korea, featuring five rounds of racing in partnership with major motorsport events such as CJ Superrace and Jeonnam GT. Additionally, Radical Korea executed an extensive marketing strategy, incorporating exclusive track days, international driver collaborations, and ensuring a presence at high-profile national events such as Auto Salon Week. Their emphasis on customer experience, from personalized driver support to strategic public relations campaigns, including a successful partnership with TopGear Korea, played a pivotal role in reshaping Radical’s presence in Korea.
Find out more about Radical Korea.
Constructors Award for After Sales
Spring Mountain Country Club’s Radical Nevada took the coveted Constructors Award for After Sales in the Americas. At any one time Spring Mountain has millions of dollars of Radical parts in stock, ensuring its club members, with over 100 Radicals on site, are kept on track, while supporting customers across the Americas. The longest standing Radical dealer in the Americas, Spring Mountain offers onsite service, trackside support as well as the Radical Academy, an SCCA accredited racing school using Radical SR3 machinery.
In the Europe, Middle East and Asia region the Constructors Award went to Radical UAE / GulfSport, who have claimed the top step of the Dealer Of The Year podium for now the third consecutive year in a row, showcasing the growing interest in motorsport in the Gulf region.
Find out more about Radical Nevada and Radical UAE.